Creating Brand Value
A well thought-out Brand Management strategy is essential to the success of a firm and deserves a great deal of consideration. At Genecis, Brand Management starts with the very look and content of a website, the social media communication (Facebook, Twitter, Google+ etc) and can extend up to the handling of communication with the media.
The internet has taken over the role of the image brochure and the yellow pages and it often provides the very first experience with a name, brand, company. First impressions can reflect badly on the corporation itself and cause negative associations, poor ratings and bad publicity that has the tendency to stick. The opposite is just as true.
Never before was it possible to target a desired audience and get a message across as in the days of the web. And never before was it as easy on the cost. It also has never been so technical, tedious and yet marketing oriented.
More Appealing Than Ever Before
Establishing, monitoring and growing a brand is time consuming, requires technical Know How and experience. Genecis provides tailor made, measurable and cost-effective solutions so that CEO’s and owners can focus on managing their companies.
Genecis has a professional Brand Management team with a wealth of experience that know how to develop and implement an overall Brand Management strategy that fits your brand. If you are a public figure then that aspect will be taken into account as well and incorporated in the overall plan; it goes without saying that confidentiality is self-understood.
So you have a great website, a suitable message to disperse to possible customers, philanthropists and readers and a clear Brand Management strategy…. so what is next, what does Genecis really do? Getting your brand name out there along with your website. “Spreading the message” to the targeted audience is the second part of Genecis work.
Brand Management – Quo Vadis?
The Genecis tasks will vary from Search Engine Optimization, Keyword planning and SEO tool coordination to Backlinking, Trackbacks, Pingbacks, Social Media, Search engine reputation management and Press Releases to name a few. All these tasks are carried out over a minimum period of 6 months but ideally should go on on an on-going basis.
Genecis has built up a client list by word of mouth and are proud of it. At the moment we are working at full capacity and accept no new clients unless it is by referral from our existing clients or we would feel especially compelled by the task or challenge. You are always welcome to get in touch with Genecis.